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Website Effectiveness Study
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Is my website performing as intended?

Organizations typically spend massive amounts of time and money crafting their websites and investing in search engine optimization to draw more visitors.  Ironically, though, many never bother to assess how well their sites satisfy the visitors for whom they spent so much to attract.


Research Rabbit’s Website Effectiveness Study is the effortless and inexpensive way to measure the effectiveness of your website.  Using a variety of insightful measures, this survey will quantify your target audience’s satisfaction with the site, as well as its content, appearance, navigability, speed, accuracy, and much more.  Ultimately, these measures will reveal whether your website’s visitors are receiving a website experience that is likely to benefit your organization.

What will I get?
  • A 10- to 12-minute online survey, customized for your particular category, brand, and situation
  • Survey fielding among visitors to your website
  • A comprehensive 40- to 60-page PowerPoint style report that details findings and conclusions (see excerpts from a disguised Research Rabbit report)
  • All survey data, supplied in your choice of the following file formats:  SPSS, SAS, Stat, Excel, dBase, fixed ASCII, or delimited files
What will my survey measure?
  • Reasons for visiting your website
  • Frequency of visiting your website
  • Areas visited on your website for up to 10 client-defined categories
  • Tasks performed on your website
  • Satisfaction with your overall website, both overall and by area
  • Satisfaction with various aspects of your website (i.e., ease of navigation, easy-to-understand content, etc.)
  • Ability to complete intended tasks on your website
  • Likelihood of future visits to your website
  • Likelihood of recommending your brand
  • Past purchase behavior for your brand and up to 5 client-defined competitors
  • Future purchase consideration for your brand and up to 5 client-defined competitors
  • Frequency of internet use
  • Respondent demographics for up to 10 client-defined variables
What will my final report include?
  • Executive summary of key findings
  • Methodology used to arrive at results
  • Annotated tables and graphs depicting all question results
  • Annotated cross-tabulation charts and graphs for up to  two “banner” or “cut” variables (e.g. users versus non-users, males versus females, etc.), as defined by the client
  • Additional analyses deemed suitable by Research Rabbit
What will my study cost?

$5,900 plus sample and incentive costs.  The total price will be emailed to you following your discussion with a Research Rabbit representative.

Can I get additional customized analyses?
Customized analyses and client-specified research topics not outlined above can be added at an additional charge of $250/hour.  Please discuss your custom needs with a Research Rabbit representative when ordering your study. 
How do I get started?
Call us at 404.480.4114.  We’ll answer your questions, help you to scope your project, and then send you a firm price quote.

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