Digital media is the current “it girl” of marketing – it’s extraordinarily attractive and promises a dazzling future. Ironically, though, many organizations seem to be so enamored with digital media that they have not invested the time to see if their own digital efforts are generating a positive return on sales and profit.
Research Rabbit’s Digital Media Assessment is the simple, low-priced way to measure the total effectiveness of your brand’s digital media efforts. Using a variety of test-and-control measures, this survey will quantify the impact of your digital media campaign on key message retention, brand perception, sales, and category share. And by plugging your profit margin and digital media costs into the included ROI calculator, the survey will help you to estimate the profit impact of your digital efforts as well.
- A 10- to 12-minute online survey, customized for your particular category, brand, and situation
- Survey fielding among the target audience of your choice, using research respondents from the most respected sample providers and/or your own email lists
- A comprehensive 40- to 60-page PowerPoint style report that details all findings and conclusions (see excerpts from a disguised Research Rabbit report)
- All survey data, supplied in your choice of the following file formats: SPSS, SAS, Stat, Excel, dBase, fixed ASCII, or delimited files
- Number of people in your target audience
- Number of target customers that experienced your brand’s social media activities (e.g., Facebook, Twitter, video posts, blog mentions, etc.)
- Lift in sales penetration due to your brand’s social media activities
- Brand perception impact due to social media activities (e.g., impact on favorability, purchase consideration, recommendation rates, perceived value, etc.)
- Impact on key message retention due to social media activities (e.g., impact on favorability, purchase consideration, recommendation rates, perceived value, etc.)
- Contribution to brand perception generated by each social medium (e.g., Facebook, Twitter, video posts, blog mentions, etc.)
- Respondent demographics for up to 10 client-defined variables
- Executive summary of key findings
- Methodology used to arrive at results
- Annotated tables and graphs depicting all question results
- Annotated cross-tabulation charts and graphs for up to two “banner” or “cut” variables (e.g. users versus non-users, males versus females, etc.), as defined by the client
- Customized ROI calculator that uses survey results and the social media costs you enter to calculate the financial return on your social media investment
- Additional analyses deemed suitable by Research Rabbit
