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Digital Media Assessment
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Are my digital media efforts effective and profitable?

Digital media is the current “it girl” of marketing – it’s extraordinarily attractive and promises a dazzling future.  Ironically, though, many organizations seem to be so enamored with digital media that they have not invested the time to see if their own digital efforts are generating a positive return on sales and profit.


Research Rabbit’s Digital Media Assessment is the simple, low-priced way to measure the total effectiveness of your brand’s digital media efforts.  Using a variety of test-and-control measures, this survey will quantify the impact of your digital media campaign on key message retention, brand perception, sales, and category share.  And by plugging your profit margin and digital media costs into the included ROI calculator, the survey will help you to estimate the profit impact of your digital efforts as well. 

What will I get?
  • A 10- to 12-minute online survey, customized for your particular category, brand, and situation
  • Survey fielding among the target audience of your choice, using research respondents from the most respected sample providers and/or your own email lists
  •  A comprehensive 40- to 60-page PowerPoint style report that details all findings and conclusions (see excerpts from a disguised Research Rabbit report)
  • All survey data, supplied in your choice of the following file formats:  SPSS, SAS, Stat, Excel, dBase, fixed ASCII, or delimited files 
What will my social media assessment survey measure?
  • Number of people in your target audience
  • Number of target customers that experienced your brand’s social media activities (e.g., Facebook, Twitter, video posts, blog mentions, etc.)
  • Lift in sales penetration due to your brand’s social media activities
  • Brand perception impact due to social media activities (e.g., impact on favorability, purchase consideration, recommendation rates, perceived value, etc.)
  •  Impact on key message retention due to social media activities (e.g., impact on favorability, purchase consideration, recommendation rates, perceived value, etc.)
  • Contribution to brand perception generated by each social medium (e.g., Facebook, Twitter, video posts, blog mentions, etc.)
  • Respondent demographics for up to 10 client-defined variables
What will my final report include?
  • Executive summary of key findings
  • Methodology used to arrive at results
  • Annotated tables and graphs depicting all question results
  • Annotated cross-tabulation charts and graphs for up to  two “banner” or “cut” variables (e.g. users versus non-users, males versus females, etc.), as defined by the client
  • Customized ROI calculator that uses survey results and the social media costs you enter to calculate the financial return on your social media investment
  • Additional analyses deemed suitable by Research Rabbit
What will my study cost?
$5,900 plus sample and incentive costs.  The total price will be emailed to you following your discussion with a Research Rabbit representative.
Can I get additional customized analyses?
Customized analyses and client-specified research topics not outlined above can be added at an additional charge of $250/hour.  Please discuss your custom needs with a Research Rabbit representative when ordering your study. 
How do I get started?
Call us at 404.480.4114.  We’ll answer your questions, help you to scope your project, and then send you a firm price quote.

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