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Brand Perception Study
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How well is my brand recognized and perceived?

The reputation of your organization or product – your brand – is often the single most valuable asset you control.   But do you know how it’s perceived by current and prospective customers?  Or what’s holding it back?  Or what your organization could be doing to propel it forward?

Research Rabbit’s
Brand Perception Study is the easy and economical way to get a comprehensive assessment of your brand’s overall health.  This survey, which uses several validated measures and scales, will assess your brand’s purchasing funnel performance, category share, product and service perceptions, functional and emotional associations, user imagery, and much more.   

What will I get?
  • A 10- to 12-minute online survey, customized for your particular category, brand, and situation
  • Survey fielding among the target audience of your choice, using research respondents from the most respected sample providers and/or your own email lists
  • A comprehensive 40- to 60-page PowerPoint style report that details all findings and conclusions (see excerpts from a disguised Research Rabbit report)
  • All survey data, supplied in your choice of the following file formats:  SPSS, SAS, Stat, Excel, dBase, fixed ASCII, or delimited files
What will my brand perception survey measure?
  • Importance of category buying criteria for up to 10 client-defined variables
  • Unaided awareness for up to 3 client-defined product or service categories
  • Funnel measures (i.e., aided recognition, favorability, familiarity, purchase consideration, purchase behavior) for your product or service and up to 5 client-defined competitors
  • Dollar share of recent category purchases for your brand
  • Net promoter score for your brand
  • Future purchase probability for your brand
  • Product/service perceptions for your brand
  • Recent exposure to various marketing communications (i.e., advertising, publicity, direct marketing, promotion, online, consumer-generated media) for your brand
  • Product/service perceptions for up to 10 client-defined brand attributes
  • Perceived personality profile for your brand
  • Perceived user perceptions of your brand
  • Strategic perceptions (e.g., relationship, symbolic, quality, and focus perceptions) of your brand
  • Respondent demographics for up to 10 client-defined variables
What will my final report include?
  • Executive summary of key findings
  • Methodology used to arrive at results
  • Annotated tables and graphs depicting all survey results
  • Annotated cross-tabulation charts and graphs for up to  two “banner” or “cut” variables (e.g. users versus non-users, males versus females, etc.), as defined by the client
  • Additional analyses deemed suitable by Research Rabbit
What will my study cost?
$5,900 plus sample and incentive costs. The total price will be emailed to you following your discussion with a Research Rabbit representative.
Can I get additional customized analyses?

Customized analyses and client-specified research topics not outlined above can be added at an additional charge of $250/hour.  Please discuss your custom needs with a Research Rabbit representative when ordering your study. 

How do I get started?
Call us at 404.480.4114. We’ll answer your questions, help you to scope your project, and then send you a firm price quote.

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